Taste Farmers Markets New Zealand Awards 2011: "Objectives of the Taste Farmers' Markets Award
The FM movement is about building and strengthening local communities, supports local businesses. The brand is environmentally sustainable and projects fresh, seasonal, quality. Customers are interested in their health, knowing where their food comes from and are well read and educated people. They’re also looking for social interaction and learning more about food
Objectives of the Taste Farmers’ Market New Zealand Awards 2011
• To celebrate Farmers’ Markets and their regional food producers
• To support regional food producers and networks through celebration of achievements
• To stimulate additional business for Farmers’ Markets and food producers of NZ"